As a result, Sproutly was asked to comment on the unusual activity. According to a release issued by Sproutly on Friday, The Company has been negotiating with an unnamed beverage company to develop cannabis-infused drinks. News of a potential deal, especially involving beverages, is sure to attract attention from investors.
Sproutly was careful to note that although it is pursuing a deal and it hopes that one will be reached, it is by no means a guarantee:. Sproutly remains optimistic that the Potential Transaction will be successfully completed by the end of April, however there can be no assurances that the Potential Transaction will be completed, or completed in a timely manner.
In accordance with applicable disclosure requirements, Sproutly will advise the market of any material transaction as it occurs. News of a big deal with a company from another industry, however, could quickly change that, especially if it involves beverages. PepsiCo could also take a safer route and dabble only in cannabidiol CBD -based products.
CBD is the nonpsychoactive cannabinoid best known for its perceived medical benefits. Should it choose to go this route, a major, but more under-the-radar pot stock might be a smarter choice. For instance, OrganiGram Holdings , which is actively looking for a beverage partner , would probably cede all control of beverage development to a company like PepsiCo, which PepsiCo's management would probably appreciate given its marketing and product development expertise.
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As with Coca-Cola, Mondelez initially stated that it looked at the cannabis space but chose to keep its distance. Now, just months after its initial decision to stay on the sidelines, the company looks ready to be a prime participant. Said Van de Put, "Yes, we're getting ready [to develop CBD-infused snacks], but we obviously want to stay within what is legal and play it the right way. Although Mondelez has an entire field of cannabis companies to consider for possible partnership opportunities, Aurora Cannabis may again make the most sense.
Aurora hired billionaire activist investor Nelson Peltz in mid-March to act as its strategic advisor. The thing is, Peltz has hands-on experience in trying to extract shareholder value in the food and beverage industry, and currently owns a sizable position in Mondelez, with Trian Fund President Peter May on Mondelez's board of directors. Just as Looney is the perfect facilitator between Diageo and Aphria, Peltz is potentially a perfect intermediary between Mondelez and Aurora Cannabis.
May 18, at PM. You'll often find him writing about Obamacare, marijuana, drug and device development, Social Security, taxes, retirement issues and general macroeconomic topics of interest.
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